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《矮大紧指北》能否拯救“尬聊”

来源: 南方日报网络版     时间: 2018年10月19日 04:54:33
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(原)(标)(题)(:高)(晓)(松)(联)(手)(蜻)(蜓)(FM《矮)(大)(紧)(指)(北)(》能)(否)(拯)(救)(“尬)(聊)(”
-烹)(小)(鲜)(,发)(现)(娱)(乐)(新)(鲜)(价)(值)(!-
discoverthenewvalueofentertainment
导)(语)(
《矮)(大)(紧)(指)(北)(》最)(大)(的)(意)(义)(在)(于)(,能)(否)(用)(同)(样)(的)(知)(识)(体)(系)(,构)(筑)(一)(套)(不)(同)(于)(以)(往)(的)(付)(费)(内)(容)(产)(品)(,从)(而)(撬)(动)(另)(一)(批)(用)(户)(,实)(现)(商)(业)(和)(个)(人)(上)(的)(双)(赢)(。
文)(:唆)(麻)(
6月)(12日)(,高)(晓)(松)(带)(着)(他)(的)(新)(作)(《矮)(大)(紧)(指)(北)(》正)(式)(登)(陆)(蜻)(蜓)(FM,这)(是)(一)(档)(主)(打)(冷)(知)(识)(式)(的)(谈)(资)(类)(节)(目)(,除)(了)(独)(家)(首)(播)(之)(外)(,这)(档)(节)(目)(被)(设)(计)(成)(付)(费)(产)(品)(,一)(共)(156期)(节)(目)(,一)(周)(3期)(,一)(共)(200元)(。
对)(于)(《矮)(大)(紧)(指)(北)(》的)(联)(合)(出)(品)(方)(蜻)(蜓)(FM来)(说)(,这)(也)(是)(截)(止)(到)(目)(前)(引)(进)(的)(最)(大)(牌)(的)(IP,据)(说)(一)(直)(有)(竞)(争)(对)(手)(试)(图)(挖)(角)(,在)(音)(频)(这)(个)(不)(算)(非)(常)(激)(烈)(的)(战)(场)(,好)(的)(IP和)(节)(目)(简)(直)(比)(金)(子)(还)(要)(珍)(贵)(,尤)(其)(是)(那)(些)(已)(经)(在)(社)(会)(层)(面)(引)(起)(广)(泛)(认)(同)(和)(讨)(论)(的)(IP,《矮)(大)(紧)(指)(北)(》的)(上)(线)(,不)(啻)(于)(蜻)(蜓)(FM往)(平)(静)(的)(水)(面)(投)(下)(了)(一)(颗)(炸)(弹)(。
在)(发)(刊)(词)(上)(,高)(晓)(松)(是)(这)(样)(说)(的)(,矮)(大)(紧)(跟)(高)(晓)(松)(不)(一)(样)(。高)(晓)(松)(从)(小)(受)(到)(的)(教)(育)(是)(纵)(横)(四)(海)(,改)(造)(世)(界)(。但)(矮)(大)(紧)(不)(是)(,他)(好)(吃)(懒)(做)(,最)(大)(的)(理)(想)(就)(是)(不)(劳)(而)(获)(。
一)(个)(略)(带)(嬉)(皮)(士)(的)(宣)(言)(,和)(一)(个)(脱)(离)(了)(主)(流)(认)(知)(形)(象)(的)(高)(晓)(松)(,能)(够)(让)(这)(款)(刚)(刚)(上)(线)(的)(新)(节)(目)(拯)(救)(尬)(聊)(吗)(?
1
《晓)(说)(》之)(后)(,高)(晓)(松)(的)(目)(标)(是)(拯)(救)(“尬)(聊)(”
有)(人)(说)(《矮)(大)(紧)(指)(北)(》是)(高)(晓)(松)(新)(瓶)(装)(旧)(酒)(,这)(种)(说)(法)(,令)(人)(生)(疑)(。
“《高)(晓)(松)(指)(南)(》已)(经)(聊)(了)(这)(么)(多)(年)(了)(,所)(以)(这)(次)(就)(换)(成)(叫)(《矮)(大)(紧)(指)(北)(》。现)(在)(已)(经)(录)(了)(不)(少)(了)(,录)(的)(时)(候)(感)(到)(一)(种)(前)(所)(未)(有)(的)(幸)(福)(。因)(为)(你)(坐)(在)(一)(个)(小)(屋)(子)(里)(,或)(者)(坐)(在)(自)(己)(窗)(前)(,一)(个)(人)(也)(没)(有)(,就)(自)(己)(对)(着)(话)(筒)(。窗)(外)(可)(能)(是)(夜)(色)(或)(者)(人)(来)(人)(往)(,带)(着)(耳)(机)(,边)(上)(还)(有)(点)(儿)(消)(音)(板)(之)(类)(的)(东)(西)(,突)(然)(间)(找)(到)(了)(当)(年)(认)(真)(做)(唱)(片)(的)(感)(觉)(”。高)(晓)(松)(说)(。
迄)(今)(为)(止)(,高)(晓)(松)(的)(节)(目)(都)(还)(是)(以)(视)(频)(为)(主)(,无)(论)(是)(《晓)(松)(奇)(谈)(》还)(是)(《晓)(说)(》亦)(或)(是)(《奇)(葩)(说)(》,高)(晓)(松)(一)(直)(以)(他)(的)(真)(面)(目)(示)(人)(,也)(让)(大)(家)(更)(加)(习)(惯)(了)(他)(在)(镜)(头)(前)(的)(样)(子)(。
但)(节)(目)(不)(可)(能)(无)(限)(叠)(加)(下)(去)(,必)(须)(要)(有)(取)(舍)(,因)(此)(在)(今)(年)(挥)(别)(了)(《晓)(松)(奇)(谈)(》后)(,高)(晓)(松)(目)(前)(的)(策)(略)(是)(,一)(档)(音)(频)(,一)(档)(视)(频)(,连)(自)(己)(也)(表)(示)(,目)(前)(除)(了)(《晓)(说)(》和)(《矮)(大)(紧)(指)(北)(》,“我)(也)(不)(想)(做)(更)(多)(了)(,因)(为)(怕)(稀)(释)(自)(己)(。”
两)(档)(节)(目)(,区)(隔)(也)(非)(常)(明)(显)(:《晓)(说)(》是)(做)(基)(于)(历)(史)(人)(文)(的)(观)(点)(式)(的)(交)(流)(,宏)(达)(而)(又)(不)(失)(幽)(默)(;《矮)(大)(紧)(指)(北)(》则)(是)(老)(朋)(友)(式)(的)(娓)(娓)(道)(来)(,主)(打)(知)(识)(的)(另)(一)(面)(,如)(果)(说)(《晓)(说)(》是)(唱)(片)(机)(,那)(么)(《矮)(大)(紧)(指)(北)(》就)(是)(生)(活)(的)(零)(碎)(件)(。高)(晓)(松)(希)(望)(以)(这)(种)(方)(式)(,能)(让)(自)(己)(的)(东)(西)(在)(呈)(现)(上)(有)(新)(鲜)(感)(和)(不)(同)(之)(处)(。
事)(实)(上)(,作)(为)(一)(款)(谈)(话)(类)(节)(目)(,《矮)(大)(紧)(指)(北)(》的)(定)(位)(更)(加)(明)(确)(和)(清)(晰)(,也)(就)(是)(做)(知)(识)(的)(另)(一)(面)(。什)(么)(是)(知)(识)(的)(另)(一)(面)(,说)(白)(了)(就)(是)(冷)(知)(识)(,供)(人)(在)(茶)(余)(饭)(后)(聊)(天)(的)(谈)(资)(。比)(如)(《矮)(大)(紧)(指)(北)(》这)(档)(节)(目)(目)(前)(就)(分)(为)(三)(大)(块)(:排)(行)(榜)(、文)(青)(手)(册)(和)(闲)(情)(偶)(寄)(。
2
罗)(辑)(思)(维)(走)(了)(,矮)(大)(紧)(来)(了)(
2017年)(3月)(8日)(,对)(于)(绝)(大)(多)(数)(人)(来)(说)(,是)(一)(个)(普)(通)(的)(日)(子)(,在)(这)(一)(天)(里)(,得)(到)(的)(创)(始)(人)(罗)(振)(宇)(在)(北)(京)(举)(办)(了)(一)(个)(小)(型)(的)(沟)(通)(会)(,正)(式)(宣)(布)(《罗)(辑)(思)(维)(》从)(视)(频)(转)(向)(音)(频)(,并)(且)(不)(再)(全)(平)(台)(分)(发)(,只)(在)(得)(到)(APP播)(出)(。
这)(意)(味)(着)(,对)(于)(那)(些)(习)(惯)(于)(在)(喜)(马)(拉)(雅)(等)(第)(三)(方)(平)(台)(收)(听)(罗)(胖)(的)(用)(户)(,要)(想)(继)(续)(听)(到)(罗)(胖)(的)(声)(音)(,就)(不)(得)(不)(转)(战)(到)(得)(到)(APP上)(。
罗)(振)(宇)(此)(举)(目)(的)(很)(明)(确)(,就)(是)(要)(强)(化)(得)(到)(APP的)(入)(口)(优)(势)(,将)(这)(些)(第)(三)(方)(平)(台)(的)(用)(户)(全)(部)(收)(归)(到)(自)(己)(旗)(下)(。
当)(然)(坊)(间)(还)(有)(一)(种)(传)(闻)(,就)(是)(罗)(振)(宇)(和)(喜)(马)(拉)(雅)(一)(直)(不)(和)(,比)(如)(喜)(马)(拉)(雅)(一)(直)(在)(自)(己)(平)(台)(上)(将)(《罗)(辑)(思)(维)(》的)(内)(容)(写)(成)(首)(发)(,这)(引)(起)(了)(罗)(振)(宇)(团)(队)(的)(不)(满)(,并)(且)(两)(家)(还)(同)(时)(争)(夺)(一)(些)(大)(V资)(源)(,喜)(马)(拉)(雅)(此)(前)(将)(一)(名)(原)(本)(签)(约)(得)(到)(的)(大)(咖)(挖)(走)(,使)(得)(两)(家)(的)(关)(系)(骤)(然)(紧)(张)(。
对)(于)(音)(频)(平)(台)(来)(说)(,最)(大)(的)(损)(失)(便)(是)(失)(去)(了)(一)(档)(非)(常)(好)(的)(谈)(话)(类)(IP,流)(出)(了)(一)(大)(片)(空)(白)(的)(市)(场)(,但)(《矮)(大)(紧)(指)(北)(》的)(出)(现)(,正)(好)(收)(割)(了)(这)(一)(批)(用)(户)(,这)(也)(让)(其)(他)(平)(台)(倍)(感)(焦)(虑)(。
怎)(么)(说)(呢)(,我)(觉)(得)(《矮)(大)(紧)(指)(北)(》和)(《罗)(辑)(思)(维)(》重)(合)(度)(其)(实)(蛮)(高)(,首)(先)(都)(是)(个)(人)(IP的)(延)(伸)(,不)(论)(是)(罗)(振)(宇)(还)(是)(高)(晓)(松)(,都)(有)(一)(定)(的)(知)(名)(度)(和)(影)(响)(力)(,其)(次)(两)(个)(人)(都)(非)(常)(健)(谈)(,最)(后)(两)(档)(节)(目)(都)(是)(知)(识)(性)(的)(内)(容)(。
但)(稍)(微)(有)(点)(不)(同)(的)(是)(:《罗)(辑)(思)(维)(》解)(决)(的)(是)(短)(期)(的)(知)(识)(焦)(虑)(,而)(《矮)(大)(紧)(指)(北)(》解)(决)(的)(是)(中)(产)(阶)(级)(长)(期)(精)(神)(上)(的)(焦)(虑)(。很)(难)(说)(两)(者)(的)(优)(劣)(,但)(重)(合)(度)(高)(意)(味)(着)(替)(代)(性)(高)(,在)(《罗)(辑)(思)(维)(》成)(为)(得)(到)(的)(独)(家)(产)(品)(之)(后)(,身)(后)(培)(养)(的)(一)(大)(批)(对)(这)(类)(节)(目)(感)(兴)(趣)(的)(读)(者)(和)(拥)(趸)(,很)(有)(可)(能)(转)(身)(投)(入)(《矮)(大)(紧)(指)(北)(》的)(怀)(抱)(。
3
蜻)(蜓)(FM和)(高)(晓)(松)(得)(到)(了)(什)(么)(
最)(后)(我)(们)(回)(到)(平)(台)(,来)(看)(看)(这)(次)(IP背)(后)(的)(推)(手)(,蜻)(蜓)(FM和)(高)(晓)(松)(得)(到)(了)(什)(么)(。
蜻)(蜓)(FM最)(早)(以)(电)(台)(起)(家)(,随)(后)(不)(断)(扩)(充)(平)(台)(和)(资)(源)(,《矮)(大)(紧)(指)(北)(》是)(他)(们)(迄)(今)(为)(止)(引)(进)(的)(最)(大)(的)(IP,也)(是)(最)(为)(核)(心)(的)(产)(品)(之)(一)(,我)(们)(看)(到)(,蜻)(蜓)(FM已)(经)(在)(平)(台)(首)(页)(资)(源)(位)(去)(大)(力)(推)(《矮)(大)(紧)(指)(北)(》这)(档)(节)(目)(了)(,可)(以)(想)(象)(的)(到)(,蜻)(蜓)(接)(下)(来)(会)(继)(续)(围)(绕)(这)(个)(头)(部)(IP去)(构)(筑)(他)(们)(的)(竞)(争)(力)(和)(品)(牌)(,我)(们)(可)(以)(做)(一)(个)(假)(设)(。
以)(高)(晓)(松)(的)(号)(召)(力)(和)(影)(响)(力)(,将)(全)(网)(的)(粉)(丝)(吸)(引)(过)(来)(不)(太)(可)(能)(,但)(将)(很)(多)(野)(生)(《罗)(辑)(思)(维)(》粉)(洗)(到)(蜻)(蜓)(FM还)(是)(很)(有)(可)(能)(的)(。
另)(外)(就)(是)(商)(业)(模)(式)(,既)(然)(是)(蜻)(蜓)(花)(钱)(买)(的)(IP,那)(么)(这)(档)(节)(目)(肯)(定)(要)(赚)(钱)(,从)(目)(前)(来)(看)(,蜻)(蜓)(还)(是)(希)(望)(通)(过)(这)(档)(节)(目)(来)(让)(用)(户)(养)(成)(付)(费)(的)(习)(惯)(,同)(时)(,对)(于)(高)(晓)(松)(来)(说)(,这)(也)(是)(第)(一)(次)(尝)(试)(付)(费)(节)(目)(,要)(知)(道)(,之)(前)(的)(《晓)(说)(》《晓)(松)(奇)(谈)(》都)(是)(免)(费)(的)(,靠)(企)(业)(的)(冠)(名)(来)(获)(得)(收)(入)(,比)(如)(车)(企)(的)(赞)(助)(植)(入)(冠)(名)(等)(,不)(光)(是)(蜻)(蜓)(FM,这)(一)(次)(也)(是)(对)(高)(晓)(松)(付)(费)(能)(力)(的)(一)(次)(大)(考)(。
对)(于)(高)(晓)(松)(来)(说)(,卖)(出)(了)(一)(大)(笔)(钱)(,首)(先)(在)(商)(业)(上)(已)(经)(成)(功)(了)(,但)(我)(们)(也)(要)(注)(意)(到)(,这)(相)(当)(于)(高)(晓)(松)(对)(于)(自)(己)(定)(位)(和)(读)(者)(口)(味)(的)(第)(一)(次)(调)(整)(,以)(前)(不)(论)(是)(《晓)(说)(》还)(是)(《晓)(松)(奇)(谈)(》,都)(是)(基)(于)(同)(一)(套)(逻)(辑)(和)(知)(识)(体)(系)(去)(演)(绎)(。
在)(我)(看)(来)(,《矮)(大)(紧)(指)(北)(》最)(大)(的)(意)(义)(在)(于)(,能)(否)(用)(同)(样)(的)(知)(识)(体)(系)(,构)(筑)(一)(套)(不)(同)(于)(以)(往)(的)(付)(费)(内)(容)(产)(品)(,从)(而)(撬)(动)(另)(一)(批)(用)(户)(,实)(现)(商)(业)(和)(个)(人)(上)(的)(双)(赢)(。
【来)(源)(:钛)(媒)(体)(】返)(回)(搜)(狐)(,查)(看)(更)(多)(责)(任)(编)(辑)(:
声)(明)(:该)(文)(观)(点)(仅)(代)(表)(作)(者)(本)(人)(,搜)(狐)(号)(系)(信)(息)(发)(布)(平)(台)(,搜)(狐)(仅)(提)(供)(信)(息)(存)(储)(空)(间)(服)(务)(。
阅)(读)(()
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